SYSTEMATIC LITERATURE REVIEW OF SUSTAINABLE FASHION CONSUMPTION FROM 2015 TO 2019
This systematic review was designed to assess the previous studies related to consumers behaviours towards sustainability in a fashion that covers various fashion items including clothing, jewellery, Read More »
Author: Nornajihah Nadia Hasbullah, Zuraidah Sulaiman, Adaviah Mas’od
Contributor: eb™ Research Team
Learning From Fast & Slow Fashion Supply Chains
Slow and fast fashion companies and their supply chains can learn a lot from each other. The fast fashion business model is often associated with short lead times, while the slow fashion business Read More »
Success Factors Of Cause-Related Marketing In Germany
Cause-related marketing (CrM) campaigns are increasingly used by firms as a marketing tool to promote and differentiate their products from those of competitors. Nevertheless, little is known about Read More »
Author: Nina Langen, Carola Grebitus, Monika Hartmann
Contributor: eb™ Research Team
Toward A Theory Of Ethical Consumer Intention Formation: Re-extending The Theory Of Planned
What drives consumers to purchase or not purchase ethical products remains something of a puzzle for consumer behavior researchers. Existing theory—particularly the widely applied theory of planned Read More »
Ethical Corporate Communications Management: Example Of Ukrainian Brewing Industry
Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine. Read More »
Author: Anastasiia Volokhova
Contributor: Galyna Volokhova, Liudmyla Volokhova, Oleksandr Vostriakov eb™ Research Team
