Algorithmic Ideology. How Capitalist Society Shapes Search Engines
This article investigates how the new spirit of capitalism gets inscribed in the fabric of search algorithms by way of social practices. Drawing on the tradition of the social construction of Read More »
Integrated Organizational Communication, Corporate Marketing And Corporate Branding: An Analysis
Organizations live a marketing and communicative conflict. In addition to the globalized market, there is a consumer demand for cheaper, more accessible and utilitarian products. There is also the Read More »
Author: Andréa Virgínia CAVALCANTE, Jean Charles ZOZZOLI, Sara Sterfany de VASCONCELOS
Contributor: eb™ Research Team
The Elderly Perceived Meanings And Values Of Virtual Reality Leisure Activities: A Means-End Chain
This study uses means-end chain (MEC) techniques to examine the awareness, decision-making procedure, and personal values of the elderly with regard to virtual reality leisure activities. The results Read More »
Unsustainable, Unhealthy, Or Disgusting? Comparing Different Persuasive Messages Against Meat
Excessive meat consumption is associated with a range of environmental problems. In this investigation, we examined the effectiveness of three types of persuasive messages posited to affect attitudes Read More »
Author: Gonzalo Palomo-Vélez, Mark van Vugt, Joshua M. Tybur
Contributor: eb™ Research Team
From Perceptual Corporate Sustainability To Customer Loyalty: A Multi-sectorial Investigation In A
The purpose of this paper is to investigate the impact of customer-based perceptual corporate sustainability on customer loyalty in a comparative manner, in four important industries (mobile Read More »
