SOCIALLY RESPONSIBLE MARKETING IMPACT TO ORGANIZATIONS IMPLEMENTING SOCIALLY RESPONSIBILITY
This article analyze the social responsible marketing, its benefits and importance of organizations implementing social responsibility. Social marketing is defined as an ethical corporate governance Read More »
The Ethical Consumer And Codes Of Ethics In The Fashion Industry
Sustainability is a central challenge of the fashion industry. In an era where Internet and social networks allow information to spread quickly, more consumers are familiar with the call for ethical Read More »
Are Brands Forever? How Brand Knowledge And Relationships Affect Current And Future Purchases
Purpose The purpose of this paper is to develop a comprehensive model that combines brand knowledge and brand relationship perspectives on brands and shows how knowledge and relationships affect Read More »
Author: Franz-Rudolf Esch, Patrick Geus, Bernd Schmitt, Tobias Langner
Contributor: eb™ Research Team
The Role Of Customer Experience In The Effect Of Online Flow State On Customer Loyalty
Purpose The Internet revolution has radically changed the means of conducting business all over the world in the past few decades. The digital medium enables consumers worldwide to shop online Read More »
Author: Guzide Oncu Eroğlu Pektaş, Adnan Veysel Ertemel, Mustafa Emre Civelek, Murat Cemberci
Contributor: eb™ Research Team
How Does Perceived Effectiveness Affect Adults Ethical Acceptance Of Anti-obesity Threat Appeals To
Little is known on the appraisal of ethically questionable not- for-profit actions such as social marketing advertising campaigns. The present study evaluates the ethical acceptance by adults of Read More »
Author: Karine Charry, Claude Pecheux, Patrick De Pelsmacker
Contributor: eb™ Research Team
