Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Analysis Of Private Socially Responsible Investment: The Impact Of Personal Concern With Corporate

Are many years that academics and professionals dealing with the so-called socially responsible investment (SRI). Yet, still it persists today the need of a better knowledge of personal reasons Read More »

Date: 07/15/2016
Author: Francesco Gangi, Ida Camminatiello, Nicola Varrone
Contributor: eb™ Research Team
Article

A New Conceptual Framework For Business-consumer Relationships

Purpose The purpose of this paper is to investigate the complex of factors affecting the present and future of empowered consumer behaviour that has evolved in developed countries, and to apply the Read More »

Date: 08/2007
Author: Alkis Thrassou, Demetris Vrontis
Contributor: eb™ Research Team
Article

Towards A Marketing Communications Model For Small Political Parties - A Primary Principles

Purpose Through a comprehensive literature review and data analysis, the purpose of this paper is to adopt a multi-perspective interrelation of different dimensions of existing theory to eventually Read More »

Date: 03/2011
Author: Alkis Thrassou, Demetris Vrontis, Masaaki Kotabe
Contributor: eb™ Research Team
Article

The Role Of ‘Ethical Brand’ And Its Effects On Company Reputation

This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that Read More »

Date: 01/2010
Author: Mohammad Ziaul Hoq, Sulaiman Ali, Sharifah Faridah Syed Alwi
Contributor: eb™ Research Team
Article

An Investigation Of The Corporate Responsibility Report Assurance Statements Of The Big Four Banks

The corporate responsibility report demonstrates an organisations commitment to sustainability. Currently, not much is known about the quality of the assurance statements of the corporate Read More »

Date: 03/2015
Author: Choon-Yin SAM, Nyit-Chiong TIONG
Contributor: eb™ Research Team
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