Fact Or Fiction? The Impact Of Framing Product Information On Consumer´s Attitude Towards A Food
Food marketers have to decide whether scientifically sound, but cumbersome health claims are to be preferred over claims triggering health-related associations in a non-scientific, storytelling Read More »
Author: Jessica Aschemann-Witzel, Klaus G Grunert, Lisa E Bolton
Contributor: eb™ Research Team
“You Feel Like My Blood, So I Buy Your Food” Can Consumers’ Experience Of Kinship Account For
In this study, local food consumption is viewed for the first time from the perspective of kin selection theory. Two large surveys were conducted to explore the links between consumers’ experience Read More »
Author: Harri Luomala, Hanna Leipämaa-Leskinen, Henna Syrjälä, Sami Kurki
Contributor: eb™ Research Team
Predicting The Intention To Buy Locally Produced Food: The Role Of Attitudes And Store Atmosphere
The research aims to investigate the predictive role of attitudes and perceptions of store atmosphere in explaining consumers’ intentions to purchase locally produced food. Survey methodology and Read More »
Author: Elisa Martinelli, Jeffrey M. Campbell, Ann Fairhurst
Contributor: eb™ Research Team
Is There A Better Style To Negotiate? An Analysis Of Negotiation Styles And Their Impacts On Buyer
Given the importance of negotiation outcomes on profits, companies are increasingly investing in negotiation training to optimally prepare their sales and procurement teams and to improve their Read More »
Renegotiations In Business-To-Business Practice: A Qualitative Status Quo Analysis
In recent years, renegotiations have become more prevalent in business-to-business transactions. Although renegotiations have a strong impact on business efficiency and relationships, marketing Read More »
