The Role Of Ethical Marketing Issues In Consumer-Brand Relationship
This study investigated the components of ethical marketing such as product, price, place, and promotion using ethical views on the consumer-brand relationship and perceived product quality in B2C Read More »
IMPORTANT REFERENTS AND POST-MATERIALIST VALUES GUIDE INTENTIONS TO BOYCOTT
Introduction: Although boycotting campaigns have been recently increasing, limited academic research has been focused on the antecedents of consumers’ participation. Research objective and tasks: Read More »
Determining The Factors Affecting Brand Equity In A Development Organization Through Survey
According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand Read More »
Why Do Wine Producers Seek A Fairtrade Certification?
Fairtrades engagement in South Africa is unique as it emerged from an initiative of local producers seeking the certification in 2003. Since then, the number of Fairtrade wine farms has steadily Read More »
A STUDY ON THE FACTORS INFLUENCING THE PERCEPTION OF ETHICAL BRANDING AMONG GENERATION Y CONSUMERS
As Malaysia strives to achieve the developed nation status in 2020, the society is naturally becoming more sophisticated. They have become more conscious and concerned about what they consume as well Read More »
