Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Creating Designs To Improve Consumer's Awareness And Purchasing Behavior Towards Ethical Fashion

Apparel industry has a crucial impact on environment. In order to fight against these environmental impacts, there is a substantial development of the ethical fashion. There is a wide variety of Read More »

Date: 07/2020
Author: Olfat Shawki Mohamed Mansour
Contributor: eb™ Research Team
Article

Understanding The Ethical Consumer: Employing A Frame Of Bounded Rationality

This thesis is about ethical consumers. In some business circles ethical consumers are treated simply as one kind of consumer in a market society where a niche can be created to satisfy every Read More »

Date: 03/23/2000
Author: Terry Newholm
Contributor: eb™ Research Team
Article

The Impact Of Innovation Capability And Customer Experience On Reputation And Loyalty

This research employs complexity theory to understand the effect of innovation capability and customer experience on reputation and loyalty. In addition, it aims to investigate the contribution of Read More »

Date: 06/09/2021
Author: Pantea Foroudi, Zhongqi Jin, Suraksha Gupta, T.C Melewar, Mohammad Mahdi Foroudi
Contributor: eb™ Research Team
Article

CSR Image And Customer Satisfaction: The Mediating Role Of Customer Trust And Customer Loyalty

Purpose: This study aims to examine the impact of Corporate Social Responsibility (CSR) image on customer satisfaction in the context of the banking sector of Pakistan. Further, the intervening role Read More »

Date: 09/2021
Author: Saira Irfan, Iram Iqbal, Sumaira Iqbal, Fatima Bashir
Contributor: eb™ Research Team
Article

Handcrafted Gold Jewelry. Neater Production

The purpose of this article is to present the aspects and / or impacts of the gold jewelry production through an inquiry and bibliographic review of the production processes in Colombian artisan Read More »

Date: 11/16/2020
Author: Laura Lucía Landazábal Sanmiguel, Alejandra Rodríguez Acuña, Juliana Meneses Santa, María Camila Restrepo Pedrosa
Contributor: eb™ Research Team
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