CSR And Corporate Branding Effect On Brand Loyalty: A Study On Indian Banking Industry
Purpose The study aims to examine the effect of corporate social responsibility (CSR) on corporate branding (CB) and brand loyalty (BL) inthe Indian Banking industry. The study further intends to Read More »
Effect Of Consumption Values On Consumer Satisfaction And Brand Commitment: Investigating
Firms can acquire sustainable competitive advantages by managing brand relationships and consumption values. However, previous studies do not compare consumption value with consumer satisfaction and Read More »
Author: Hiroyasu Furukawa, Koki Matsumura, Susumu Hara
Contributor: eb™ Research Team
CSR As Hypocrisy Avoidance: A Conceptual Framework
Purpose The theoretical understanding of CSR is caught on the horns of the dilemma between the ethical and instrumental approaches. The strategic turn in CSR has brought the dilemma to a newhead. Read More »
One-page Strategic Plan: The Case Of Aarong Company From Bangladesh
Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a companys customers, suppliers and other stakeholders. Read More »
Author: Yauheniya Sazonenka, Yusuf Ibne Towhid , Dariusz Siemieniako
Contributor: eb™ Research Team
Investigation Of The Consumers' Preferences About Effective Criteria In Brand Positioning: Conjoint
It is evident that in the current world of business anybody has recognized the importance of choosing the appropriate brand for the products and presented service in the field of marketing. Read More »
Author: Afshin Ghasemi, Abdolhadi Darzianazizi, Mohammad mosavi majd
Contributor: eb™ Research Team
