Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Gender Equality: A Tool For Legitimacy In The Fast Fashion Industry

Gender equality is an extremely important issue for all businesses, nevertheless the fast fashionindustry, which targets mainly the female population, faces major challenges related to women Read More »

Date: 07/2019
Author: Giorgia Miotto , Sandra Vilajoana-Alejandre
Contributor: eb™ Research Team
Article

Hijab Fashion Supply Chain: A Theoretical Framework Traversing Consumers Knowledge And Purchase

The recent expeditious growth of Muslim population in the world initiates a dramatic upsurge of demand for Hijab fashion. Hijab fashion is a green and sustainable fashion in accordance with Islamic Read More »

Date: 02/12/2020
Author: Eli Sumarliah, Tieke Li, Bailin Wang
Contributor: eb™ Research Team
Article

Consumer Perception Of Global Branded Products Quality

The brand plays the key part in consumer decision-making on products, and it is crucially important to both producer and consumer. The long-term globalization process has significantly influenced Read More »

Date: 2020
Author: Pavol Kral, Katarina Janoskova
Contributor: eb™ Research Team
Article

Developing A Corporate Social Responsibility Strategy In India Using The SA 8000 Standard

In todays global markets, issues related to Corporate Social Responsibility have greater importance on business performance, and international standards are dened as tools for companies to Read More »

Date: 04/24/2020
Author: Federica Murmura
Contributor: eb™ Research Team
Article

Correction To: How Do Consumers Reconcile Positive And Negative CSR? Related Information To Form An

This research investigates how consumers ethical brand perceptions are affected by differentially valenced information. Drawing on literature from person-perception formation and using a sequential, Read More »

Date: 02/03/2020
Author: Katja H. Brunk, Cara de Boer
Contributor: eb™ Research Team
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