Brands As Socialising Agents
The paper focuses on the growing aspect of consumer-brand communities in the online context and the manner that the engagement of individuals in brand communities can actually support the broadening Read More »
Towards A Re-Conceptualisation And Measurement Of Services Brand Identity
The paper focuses on conceptualizing and measuring brand identity in services. We develop a valid and reliable scale to measure services brand identity. The lack of a consumer-based conceptualisation Read More »
Author: Vandana Pareek, Tina Harrison, Dahlia El-Manstrly
Contributor: eb™ Research Team
Adopting A Relationship Marketing Approach In Retailing Services Context In Order To Explain
The present study aims to extend our knowledge regarding consumers’ future behaviour towards Private Label Brands (PLBs) by putting together traditionally price-related factors such as price Read More »
Author: Kalliopi Chatzipanagiotou, Spiros Gounaris, Angelos Pantouvakis
Contributor: eb™ Research Team
Buying Private Label Durable Products: Influence Of Perceived Risk And Anticipated Satisfaction
Based on the purchase of a plasma television, this present study analyses the influence of general satisfaction with private labels, perceived similarity, in terms of quality between the private Read More »
Author: Maria-Jose Miquel, Eva Caplliure, Carmen Perez, Rafael Curras
Contributor: eb™ Research Team
Private Label Alone? Consequences Of ‘Only-PL’ Assortments On Store Switching Intentions
Brand delisting refers to the removal of all items of a single brand, leading to the unavailability of the brand within a store. Recent professional publications indicate that national brand (NB) Read More »
Author: Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez, Francisco Rejón-Guardia
Contributor: eb™ Research Team
