An S-D Logic Based Communication Strategy To Inform New Zealand Women Of Zero Alcohol In Pregnancy
Effective communication of messages is integral to achieve social changes. Commonly used tools are mass media but they are expensive. Within the marketing literature there is movement towards service Read More »
Antecedents And Consequences Of Perceived Investment Value
To gain a more comprehensive view to non-institutional investment behavior, this study develops and tests a set of hypotheses linking self-congruence, risk profile and investment experience with Read More »
When Waiting Time Requires Manager Attention: A Field Study In The Restaurant Industry
Past research demonstrated that waiting time satisfaction has a positive effect on service evaluation. However, where many services consist of multiple stages, few studies consider an evaluation of Read More »
Author: Dennis Von Bergh, Paul Ghijsen, Kees Gelderman, Ron Tuninga
Contributor: eb™ Research Team
“No Goal Conflict!” Using Experience Design In Museums To Achieve Marketing Objectives In
The survival of museums in the leisure market is challenged by a growing experience economy. However, many still refrain from strategic experiential marketing strategies because they fear to Read More »
Author: Nadine Ober-Heilig, Sigrid Bekmeier-Feuerhahn
Contributor: eb™ Research Team
Eliciting Consumer Decision-Making In Health Care - A Qualitative Study On Hospital Choice Behavior
During the last decade, the traditional paternalistic approach to decisions in the realm of health care has been progressively replaced by the understanding of patients as sovereign consumers of Read More »
Author: Sebastian Gurtner, Ines Weinhold, Sophia Fischer
Contributor: eb™ Research Team
