Customer Acceptance Of Usage Behavior-Based Prices
Usage behavior-based pricing is a frequently discussed innovative approach in designing more efficient value propositions for services of which the operating cost heavily depends on customer Read More »
Can FMCG Producers Get Away With Deceptive Packaging And Slack Filling? An Investigation Of
Although the practice of deceptive packaging is neither new nor unknown, the literature on this issue is very scare. The aims of this research are to discover the extent to which consumers are aware Read More »
Exposure To Mastery And Perceived Self-Efficacy
We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control Read More »
Author: Simona Botti, Irene Scopelliti, Carmen Donato
Contributor: eb™ Research Team
A Way Around The Left-Digit Bias? The Role Of Mental Number Representations In Rounding Decisions
Why are consumers’ price judgments anchored on prices’ leftmost digits and when do people round fractional prices (e.g., $2.99 to $3.00) during mental computations? Three experiments show that Read More »
On Investigating The Role Of Network Effects As Moderating Enabler In Product-Harm Crises
There is a growing interest in research regarding the antecedents that impact consumer responses in times of product-harm crises. Still, most of the existing studies seem to, either, focus on Read More »
