Experiential Value Dimensions, Perceived Value And Loyalty In The Hospitality Sector
Relying on an experiential approach, this paper looks for causal relations between experiential value dimensions (functional, social, emotional and altruistic), overall perceived value and loyalty. A Read More »
Author: Martina G. Gallarza, Giacomo Del Chiappa, Francisco Arteaga
Contributor: eb™ Research Team
Impact Of Switching Costs On Loyalty Types, Customer Engagement And Switching – A MetaAnalysis In
Marketing research focused on the influence of switching costs on customer switching. However, switching costs might impact much more variables than switching only. In this article, we synthesize Read More »
Could Face Presence In Print Ads Influence Memorization?
A large amount of literature in psychology and neurosciences demonstrates that attention is preferentially and automatically oriented toward faces. This stimulus is fixed longer and processed faster Read More »
Evolutionary Versus Revolutionary Brand Logo Change: Higher Degrees Of Brand Logo Change Hurt Brand
Two experiments tested the effects of different degrees of brand logo change on brand recognition. Experiment 1 (N=120) tested effects of degree of logo change (original vs. small vs. substantial Read More »
Icons As Tools Of Visual Persuasion In Advertising
Although visual rhetoric offered a promising theoretical framework for understanding how visual communication works in advertising, it has not yet provided a systematic understanding of how visual Read More »
