A Meaningful Embrace: Contingent Effects Of Embodied Cues Of Affection
Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere Read More »
AI- Driven Social Media Monetization Policy And Consumer- Centric Engagement In Digital Marketing
This study explored social media monetization policy in Nigeria as a potential avenue for a new social contract as a digital economy development indicator and entrepreneurship sustainability. By Read More »
Author: David Oyewumi-Taiwo Oyekunle, Okwudili Matthew Ugochukwu, Oluyemisi Adenike Oyedemi, Godwin Nse Ebong, Maria Esegbona-Isikeh Ogheneruona, Amaonwu Onyebuchi, Esther Bunmi Eboesomi, Praise Akinsipe
Contributor: eb™ Research Team
Methods For The Construction Of A Management Discipline: An Applied Approach In Brazil
Knowledge of the history of a management discipline is of great importance for the understanding of its evolution and its current state. The importance of structuring historical methods related to Read More »
Author: Roberto Falcao, Ana Ikeda, Guilherme Shiraishi
Contributor: eb™ Research Team
Linking Strategy-As-Practice Knowledge And Multi-Stakeholder Brand Meaning Co-Creation: Insights
In this paper, we adopt a strategy-as-practice perspective and establish a link to the practices of brand meaning cocreation. We contribute empirical insights gained in the context of a small, Read More »
Developing A Comprehensive Business Sustainability Index Based Upon The Triple Bottom Line (TBL)
It is imperative that all organisations should become sustainable over the long-run, but many are not familiar with these practices and the impact thereof. Various efforts have been made to develop Read More »
Author: Daniel Petzer, Göran Svensson, Nils Høgevold, Carmen Padin, Hb Klopper, Carlos Ferro
Contributor: eb™ Research Team
