It’s Not Only What You Say, But Also How You Say It: The Influence Of Threat Type And Message
The effectiveness of public service announcements (PSAs) is commonly assessed by measuring the overall appraisal of the depicted threat and the proposed recommendation. This theoretical orientation Read More »
Sustainability In Advertising: Impactful Or Inert?
The ability of consumers to identify sustainable messages in environmental advertising and the effect of these messages is explored. A content analysis provides insight into these judges’ Read More »
Author: Shannon Cummins, Tim Reilly, Les Carlson, Stephen Grove
Contributor: eb™ Research Team
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“One Text Or Call Could Wreck It All”: The Role Of The Extended Parallel Process Model In
Studies show that texting while driving is widespread (Lennon, Rentfro, & o’Leary, 2010), leading to numerous accidents and deaths (waugh, 2010). This article proposes using the Extended Parallel Read More »
Searching For Value Drivers In The Business-To-Business Marketing: The Perception Of Health Care
The research provides a better understanding of business relationships between suppliers and industrial buyers. Based on previous research models, we particularly explored the value drivers that Read More »
The Effects Of Value Creation And Relationship Quality Co-Alignment On A Firm’S Performance In
This study intends to contribute to a better understanding of how value creation co-aligns with relationship quality, and how this co-alignment affects a firm’s performance. To examine this Read More »
Author: Jose Angel Lopez Sánchez, Maria Leticia Santos Vijande, Primitiva Pascual Fernández
Contributor: eb™ Research Team
