Staging The Museumspace: Overlapping Personal, Social, And Hedonic Experiences
A visit to museum is beyond receiving services from the staff or knowledge from browsing and reflecting on the experiences of interacting with the exhibits. Instead, service encounters at the museum Read More »
Healthful Food Decision-Making At The Point Of Purchase: An Update On Nutrition Labeling
Nutrition labeling aims to help consumers make healthful food decisions. However, consumers often make habitual decisions that are driven by taste when shopping groceries and disregard nutrition Read More »
Author: Joerg Koenigstorfer, Grażyna Wąsowicz-Kiryło, Małgorzata Styśko-Kunkowska, Andrea Groeppel-Klein
Contributor: eb™ Research Team
I’ll Keep The Cuddly One: Effects Of Cuteness Versus Elegance On Product Retention
Despite the existence of several successful cute-looking products in the marketplace, such as the Volkswagen Beetle or the numerous Hello Kitty accessories, it seems that marketers still prefer Read More »
Value Is Shaped By Unsatisfied Desire: Activating Frustrated Values From Past Tradeoffs Dynamically
Traditional (e.g., microeconomic) views have presumed that the values or utilities people attach to various entities are fixed. From this perspective, making a good decision requires a valid process Read More »
Author: Stephanie M. Carpenter, Brian D. Vickers, J. Frank Yates
Contributor: eb™ Research Team
Concealing Your Consumer Stupidity: How The Fear Of Appearing As An Incompetent Consumer Reduces
This research proposes that the decision to share negative wordof-mouth (WOM) will involve a dilemma between the various benefits of sharing negative WOM and the potential psychosocial cost of Read More »
