How Employees’ Distance To Headquarter Affects The Influence Of Internal Vs. External
This study examines the effect of internal and external communication on commitment and brand behavior of employees. The authors propose that distance to headquarter moderates the impact of internal Read More »
Author: Sven Henkel, Dennis Herhausen, Philipp Scharfenberger
Contributor: eb™ Research Team
The Development Of An Integrated Corporate Communication Scale: Validation And Reliability
This paper aims to conceptualise Integrated Corporate Communication (ICC) as a multidimensional concept and to develop and validate a scale for its measurement. Based on an extensive literature Read More »
Author: Lucia Porcu, Salvador Del Barrio-García, Philip J. Kitchen
Contributor: eb™ Research Team
Sponsorship And Ambush Marketing Effectiveness: A Field-Experimental Analysis Of Print And Online
With rising sponsorship expenditures every year, marketing practice has an essential need for information of sponsorship effectiveness. Traditional sponsorship is becoming increasingly threatened by Read More »
Memory Effects Of Past Sponsorships
Despite considerable interest in the long-term effects of sponsorship, few studies examine the ongoing effects when sponsorships have expired. This article fills this research gap by developing and Read More »
Author: Alexander Edeling, Stefan Hattula, Torsten Bornemann
Contributor: eb™ Research Team
Who Gets Hurt In A Local Economic Crisis: Strategic Renewal And Internationalization Effects
Local economic crises are part of the growth trajectory of emerging markets yet the literature fails to offer insights on why some firms in emerging markets are more affected than others by a local Read More »
Author: Peren Ozturan, Aysegul Ozsomer, Stefan Wuyts
Contributor: eb™ Research Team
