Aging Well Differently: Desired Aging Well And Its Influence On The Consumption Of People From Ages
The increase in life expectancy and the challenge of aging well that ensues from it have given rise to the new concept of successful aging (SA). SA has been the subject of many research studies over Read More »
You Have To Earn It, But I Don’t: The Role Of Monetary Fairness In Conspicuous Consumption
Consumers who are motivated to present themselves in a socially desirable manner often choose to display images of higher status, wealth, and prestige through conspicuous consumption. However, will Read More »
Author: Saerom Lee, Hans Baumgartner, Karen Page Winterich
Contributor: eb™ Research Team
Consequences Of Cultural Fluency
On the 4th of July, do Americans put more food on a patriotic plate? Can subtle exposure to traditional wedding photos make you more willing to buy an unrelated consumer product? In short, can Read More »
Consumer Creativity In Product Design: The Effects Of Providing A Default Product On Idea
From the widespread practice of product customization to the recent practice of “crowdsourcing” ideas, companies are actively involving consumers in the new product development process. To Read More »
An Attributional Explanation Of Consumers’ Unexpected Attitudes And Behavior Toward
Rising obesity rates among children have led many to blame the fast food industry because frequenting quick-service restaurants has been linked to higher intakes of sodium, fat, calories, and soft Read More »
Author: Claudia Dumitrescu, Renée Shaw Hughner, Clifford J. Shultz
Contributor: eb™ Research Team
