The Moderating Role Of Self In The Persuasiveness Of Visual Perspective
The effectiveness of visual communication depends on its stylistic properties (e.g., camera angle, orientation of an object, and visual perspective) (Yang et al. 2010). In this project, we will focus Read More »
The Hedonic-Shift For Freebies: How Preference For Hedonic Options Is Disproportionately Enhanced
Perhaps more than ever before, consumers are increasingly spending more and more of their time in consumptions that are completely free - think Facebook, Google, Wikipedia, etc. An important Read More »
I Run To Be Fit, You Run For Fame: Context Effects Affecting Self-Positivity In Judgments On
Many human judgments are comparative in nature (Mussweiler 2003). Consumers have been shown to judge themselves more positively (or less negatively) than others: a bias called self-positivity Read More »
Time For The Sad And Money For The Happy? The Role Of Social Approach On Consumer Willingness To
We propose that while past research has generally suggested that communals (vs. agentics) help more (Utz 2004), this will depend on the resource being sought (i.e., time vs. money; e.g., MacDonnell Read More »
International Marketing Strategy For Lush Ltd. In India
This study explores the strategic considerations essential for Lush Ltd., a renowned British cosmetics retailer noted for its fresh, handmade, and ethically driven products, as it considers market Read More »
