“True luxury lies not only in opulence and extravagance, but in the conscious choices we make to create a more sustainable and ethical future." In the current era of sustainability, consumer
This study is aimed to reveal the internet banking/mobile banking usage behavior of the Baby Boomers generation, whose technology adoption and usage level is relatively poor compared to other
According to the Brundtland Commission, Sustainable Development is defined as “the development that meets the needs of the present without compromising the ability of future generations to meet
Ethical consumption is more likely when consumers are receptive to ethical product information and consider such information when making purchasing decisions. Building on communication theory, we
Brand reputation has received the attention of many scholars and practitioners because it is central to the success of organisations of all kinds, and an intangible asset with no substitute. In the
