Focusing on digital marketing brand managers have to focus on current and future customer demands and need to find new ways of penetrating into the lives of consumers, offering the right
This paper presents an empirical investigation on the effects of various factors on building appropriate brand in food industry. The proposed study deigns a questionnaire and distributes it among
Purpose – The purpose of this paper is to draw on affect social exchange theory and related literatureto develop and test a research model linking employees ’ perception of corporate social
Extant literature suggests that opinion leaders promote brand advocacy, an innovative tool for changing organizational culture. A few studies have explored the association between opinion leaders and
Experiential marketing is a strategic approach that focuses on creating immersive and memorable experiences for consumers to foster a strong connection with a brand. The relationship between
