This qualitative study sought to differentiate between low-income customers’ intentions towards online and in-store purchases of FMCG retailers/brands in South Africa. Additionally, low-income
Public transportation systems are critical levers for sustainable urban development; hence, the need for empirical evidence to inform policies and interventions. Zambian transport policy 2019 shows
Combined with the increasing demand for organic foods throughout the world, South Africa has seen a rise in the demand for safer sustainable business practices and organic products. Based on the
This study identifies the key usability characteristics of augmented reality (AR) apps in the fashion industry to improve their effectiveness for customers. To achieve this, a qualitative content
The purpose of this study is to evaluate the strategic process for effectively dealing with online public service failures as recovery strategies in Pakistan. The specific context is the National
