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  • 07/11/2023

    PEOPLE, COMPLEX HEALTH ORGANIZATIONS AND THE TRAJECTORY OF THE ADMINISTRATION

    The objective of this study was to analyze the importance of complex health organizations and the trajectory of the administration, aiming at rescuing historic moments and the behavior of the people

    07/11/2023  •   Health and Safety  
  • 07/11/2023

    THE INFLUENCE OF EASE OF USE, USEFULNESS, AND INFORMATION QUALITY ON CONSUMERS’ SATISFACTION WITH PURCHASING FROM SOCIAL MEDIA GROUPS

    Social media platforms were initially encouraged as a means for socially interacting with family and friends. However, with the rapid advancements in the commerce environment, social media platforms

    07/11/2023  •   Marketing Messaging  
  • 07/11/2023

    KNOWLEDGE SHARING AND BEHAVIOUR FACTORS FOR THE CAPACITY BUILDING OF SMALL AND MEDIUM ENTERPRISES (SMEs)

    The study aims to investigate the relationship between behaviour factors and the resultant knowledge sharing to capacitate SMEs. The study was quantitative and used a cross-sectional survey design.

    07/11/2023  •   Business Practices  
  • 07/11/2023

    LEVERAGING AI-DRIVEN DIGITAL MARKETING STRATEGIES TO AUTOMATE THE LEAD GENERATION MECHANISM OF THE REAL ESTATE INDUSTRY IN THE UNITED STATES

    This paper examines the use of AI and digital strategies for lead generation in the United States real estate industry. Traditional methods of lead generation are labour-intensive and time-consuming

    07/11/2023  •   Marketing  
  • 07/11/2023

    EMPLOYING BILLBOARD MARKETING AS A TOBACCO DE-MARKETING STRATEGY FOR YOUNG ADULTS

    The current study examined the influence of billboard marketing (independent variable /Color & Size, Celebrity Images, Brand Image & Logo, and Texture and Message; dependent variable / young

    07/11/2023  •   Marketing  
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