Worldwide, entrepreneurship portrays an influential role in the economic growth and development of a country. Entrepreneurs play an essential role in any economy through business start-ups and
Entrepreneurship has been a topic of interest for over a century. Worldwide, the phenomenon is acknowledged as a source for economic growth and development. Since the late nineteenth century
Research on podcast marketing success is limited, particularly from a developing economy perspective. This study examined podcast marketing success from a developing economy perspective,
Small and medium enterprises (SMEs) perform a strategic role in the economic performance of any country. This strategic role in the economy revolves around the production of products and services,
SMEs play a critical role in the economic growth of every nation, such as generating work opportunities, income and wealth creation, and poverty reduction. These enterprises are very important in
