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  • 06/21/2016

    Putting Words into Action: Marketing Organic Products with Existing Brand Associations

    Purpose: the purpose of this paper is to show that reporting the corporate commitment to labor exclusion of people with disability correlates with the increase of consumer loyalty. Methodology: It is

    06/21/2016  •   Marketing  
  • 06/2025

    Social Media Monetization Policy in Nigeria: Increasing Consumer Engagement in Digital Marketing with AI

    A key component of digital marketing today is social media monetization, which helps businesses and content creators to make money while increasing customer interaction and product branding. Targeted

    06/2025  •   Marketing  
  • 06/2024

    Impact of Governance and Strategy Performance on Employer Branding

    By expanding and integrating the concepts of sustainability and business performance, sustainable enterprise excellence is explained and produced. The purpose of this study is to investigate the

    06/2024  •   Corporate Social Responsibility  
  • 06/2023

    Ethics in the Age of Disruptive Technologies: An Operational Roadmap

    Leaders want the best for their organization. They do not want to go down in history as the ones who harmed or destroyed it, but rather as ones who encountered challenges and faced them, guiding

    06/2023  •   Ethical Culture  
  • 06/2019

    Institutionalisation of ethics, ethical climate, and project performance outcomes : the case of business- to- business contractual relationships

    Ethical misconduct in negotiating and managing contracts in projects can have significant reputational and financial impacts on people, organisations, and society. While there is a significant and

    06/2019  •   Ethical Culture  
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