This year's report reveals new findings about the consumption of online news globally. It is based on a YouGov survey of more than 95,000 people in 47 countries representing half of the world's
This research is focused on studying the impact of ethical marketing practices on value- adding product sustainability and customer brand relationship sustainability. It further investigates the
Purpose This study aims to investigate how marketing communication (MC) and nascent corporate communication (CC) strategies are juxtaposed in the small- and medium-sized enterprise (SME) setting.
The global coffee sector has seen a transformation towards more sustainable forms of production, and, simultaneously, the continued dominance of mainstream coffee firms and practices. We examine this
This paper investigates the difficulties of creating economic, social, and environmental values when operating as a hybrid venture. Drawing on hybrid organizing and sustainable business model
