Background: Customer trust and loyalty are critical in today’s competitive business environment. Integrating technology, sustainability, and omnichannel approaches has been recognised as a key
Thesis Purpose: The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennials and Gen Z. As to whether
In order to have long-lasting relationships with their customers, sports organizations should make good marketing decisions based on studies that identify the characteristics of such relationships.
Sustainable entrepreneurship recently emerged as a theme in entrepreneurship studies. Thus, in the present paper the goal is to map the international production about sustainable entrepreneurship by
Although mobile-related technologies are widely accepted in today’s society, mobile payment in Virtual Social Networks (VSN) is not among the most widely used mobile services. Throughout this paper
