Asset building and wealth creation lead to sound financial health. At the heart of this process is the role of saving. If we can understand factors resulting in good saving behaviors, we can develop
The impact of sunk costs on decision making is well researched in a variety of disciplines. Yet, we argue that previous studies may have overestimated the effect strengths by not accounting for the
Little is still understood about the actual in-store purchase process. Here, we report that prior ad exposure affects in-store decision-making. By using mobile eye-tracking and electroencephalography
The purpose of this paper is to define and enhance the understanding of the lived consumption experience of the concert by means of a particular theoretical approach and a methodological approach
Although the practice of deceptive packaging is neither new nor unknown, the literature on this issue is very scare. The aims of this research are to discover the extent to which consumers are aware
