We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control
There is a growing interest in research regarding the antecedents that impact consumer responses in times of product-harm crises. Still, most of the existing studies seem to, either, focus on
Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere
Manufacturers place increasing emphasis on services. while many firms have started their service maneuver in reaction to declining financial performance, theory argues that strategic change processes
The certification of resellers is prevalent in the information and communication technology (ICT) sector. Certification is a mechanism employed by suppliers to provide credibility and ensure
