This paper aims to map distinctive mobile technology values. In doing so this paper uses empirical data given by users who engage with mobile technology on both personal and professional levels.
The rapid growth of mobile technology among the world’s population has led many companies to attempt to exploit mobile devices as an additional sales tool. This study compares the factors that
Mobile services (e.g. smartphone apps) have become an important instrument in company communication and are often introduced as a flanking service to a core service offering – namely a mobile
Own-label brands performance varies enormously across countries, with high penetration in western countries but limited success in Eastern countries. This study investigates the impact of national
This study investigates country-market differences in venture capital investment activities. Based on data from 57 countries, the authors employ a fuzzy set analysis to examine configurations of
