An organisation with a strong Entrepreneurial Orientation (EO) is characterised by risk-taking, innovativeness and pro-active behaviour. Prior studies have substantiated the importance of EO in
Market orientation has traditionally been examined as an intra-firm concept. However, as firms often collaborate with other firms to create offerings that have superior value to customers, there is a
Could brands associated with mostly negative information–those with poor reputations–be perceived as superior to unrecognized brands? A reasonable consumer should value reputation; however, it is
The word “motivation” comes from the Latin word “movere” meaning “to move”. On that basis, this paper proposes a scale of measurement of the motives that move a consumer to shop in small
Past psychology research has found an increased tendency to act unethically after people have already behaved in an ethical way, known as moral licensing effect. In this research, we propose that
