This research provides a consumer perspective of corporate ethics. The study consists of twenty long interviews [McCracken, G., 1988. The long interview. Newbury Park, CA: Sage] with general
In this paper, we explore the evolution of consumers perceptions and concerns about the effects that intensification of production systems could have on the welfare of farm animals. Despite the
Background: Fifty years ago, Milton Friedman first published his famous article in the New York Times The Social Responsibility of Business is to Increase Its Profits. We explore the evolution of an
This study tests a construct of Conscientious Corporate Brand (herein after called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and
In the dynamic landscape of modern business, empowering brands goes beyond conventional marketing strategies — it delves into the art of persuasive marketing and the construction of unshakable
