Consumer awareness and interest in ethical issues is growing with sustained and significant rises in sales of ethical products (L. Vickery (personal communication, January 12, 2007); The Co-operative
Sri Lanka holds a dominant position as a leading exporter of black tea. It has a reasonably diversified product line including both orthodox and CTC teas. Sri Lankan tea industry is operating in a
Consumers usually care who is standing behind the brand – a well-known manufacturer, or retailer, whose store is being visited, or an anonymous producer. Branding type in terms of implied brand
Purpose The theoretical understanding of CSR is caught on the horns of the dilemma between the ethical and instrumental approaches. The strategic turn in CSR has brought the dilemma to a newhead.
This paper investigates the effect of ethical labelling on consumer choice in the context offair trade. Previous studies have shown that the Fairtrade logo has a positive effect on brandchoice.
