Purpose – Halal brands are crucial in driving the growing global Islamic economy. Despite the importance of brand research and the rich brand literature, there has yet to be a comprehensive study
To enrich literature of brand crisis causes regards internal perspective, this paper investigates internal brand shortage as crisis antecedents provoking brand fire consequently. Phenomenological
Purpose: This paper problematises current sustainability discourse through exploring organisational accountability for environmental refugees. Sustainability discourse in this study relates to future
Cause-related marketing (CrM) campaigns are increasingly used by firms as a marketing tool to promote and differentiate their products from those of competitors. Nevertheless, little is known about
This study investigates the role of change champions in the implementation of environmental sustainability strategies within the Sri Lankan hotel industry. This study embraced a social
