The demand for weather-sensitive products, such as beverages, ice creams, or chocolate varies with changes in temperature. Yet, retailers lack a framework to adapt the marketing mix elements, such as
Global business requires adapting to local market specificities, including weather conditions. Weather conditions influence sales of weather-sensitive products and therefore are of interest to
This PhD thesis brings together different works on dynamic pricing at the interface of economics, management sciences and political science. The objective of the thesis is twofold: first, to study
The organizational trust literature relies strongly on the notion of trust and trustworthiness as a calculative cause-and-efect relationship aimed at assessing the advantages and disadvantages
This research investigates how consumers ethical brand perceptions are affected by differentially valenced information. Drawing on literature from person-perception formation and using a sequential,
