Deceiving the elderly is not a new problem, but it is one that has been growing in prevalence. To illustrate, financial abuse of elders aged 65 and older has risen from a low of 8% in 1950 to an
Recent work has demonstrated the importance of specific word use in influencing consumer behavior. This emerging body of work has examined the impact of language use on consumer senders and receivers
Nowadays it’s becoming more difficult to detect if a product review or referral is made by another customer (without self-interest in advertising a product), or by someone with a commercial
Research in advertising has studied the persuasive effect of figurative language. Figurative language is the use of words and expressions to convey an additional connotation beyond that of their
Consumers like to talk about their product experiences with others. This word of mouth (WOM) can have a strong impact on product evaluations and sales (e.g., Chevalier & Mayzlin 2006), both
