Anthropomorphism is the attribution of humanlike characteristics, motivations, intentions, and emotions to nonhuman objects (Epley, Waytz, and Cacioppo 2007). It enables a brand to assume a social
Anthropomorphism, defined as the tendency of seeing human characteristics in non-human agents (Epley, Waytz, and Cacioppo 2007), is often used in marketing communications. For example, marketers
Anthropomorphism refers to the tendency that people have to imbue nonhuman agents with humanlike characteristics, motivations, intentions, or emotions (Epley, Waytz, and Cacioppo 2007). Past research
Conflict is generally thought of as aversive, associated with depression, neuroticism and illness (Emmons & King, 1988), decreased task performance (Shah & Kruglanski, 2002), and impaired decision
We have all had the experience of going to a coffee shop with the intent of working, but becoming distracted: the loud conversation at the next table, the music, the sunny weather outside, or even
