Does the mere number of people with whom consumers communicate impact what they talk about and share? Some conversations involve communicating with just one person (narrowcasting), whereas others
An enduring finding in consumption communities and socio logical research is that consumers socially stratify themselves (Veblen 1994/1899). Bourdieu (1977, 1984) theorizes society as made up of
Fresh food markets, whether centrally organized by governments or ad hoc in nature, provide the world’s market traders, the vast majority of whom are women, with a critical source of income.
We were interested in capturing the nuances of consumer saving behavior worldwide, among individuals in nations across a range of poverty and restriction. To do so we conducted two research
Our research is the first to examine consumer values for children and adolescents from impoverished backgrounds. In study 1, we found that older adolescents (ages 16-17) from impoverished families
