Purpose This paper attempts to validate a conceptual model for Conscientious Corporate Brands (CCB) by exploring environmental and climate change issues together with perceptions of the internal and
Canadian diamonds are marketed as ethical alternatives to notorious blood diamonds. This paper analyzes the specific matrices through which ethical consumption as a discourse is being mobilized to
It is evident that in the current world of business anybody has recognized the importance of choosing the appropriate brand for the products and presented service in the field of marketing.
The purpose of this research undertaking has been to fundamentally look at brand-value orientation of social banks. The Project has specifically addressed the question how brand value aligned
While corporate social responsibility (CSR) is changing the rules of branding, it is unclear how. As a result, practitioners are left in a state of confusion when having to decide on how to tackle
