A primary goal of “Behavioral Decision Theory” (BDT), including the significant part of BDT research published in marketing journals, has been to introduce an alternative to economic, normative
The dictionary definition of a fellow includes: “a member of a learned society.” joining. Well, wow, what a learned society that I am It has a history dating to the first large scale models of
The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based
Academics, marketers, and the general public share a growing interest in socially conscious products that claim to support (or oppose) a variety of causes and issues, from protecting the environment
As Malaysia strives to achieve the developed nation status in 2020, the society is naturally becoming more sophisticated. They have become more conscious and concerned about what they consume as well
