This communication tries to analyze formulas of commercialization of the responsible tourism in Spain. Real and current cases of experiences are established, and, from the lines of analysis and
Objectives. Research in entrepreneurship education maps the competencies, skills and knowledge necessary for entrepreneurship (Bager 2011; Jones 2010; Mwasalwiba 2010; Sánchez 2011), exploring
Despite the importance of brands in mediating corporate social responsibility, there has been relatively little research on how responsible brands are developed from the internal perspective of the
Purpose This paper seeks to explore the ethical implications of creating committed customer relationships. Design/methodology/approach The paper uses an empirical study to test a series of hypotheses
This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that
