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  • 2006

    Better (RED) than dead: "brand aid", celebrities and the new frontier of development assistance

    Bono’s launch of Product (RED)™ at Davos in 2006 marks the opening of a new frontier for development aid. The advent of ‘Brand Aid’ explicitly linked to commerce, not philanthropy,

    2006  •   Economic Empowerment  
  • 2003

    Rethinking the British Anti-War Movement 1914-1918: Notes from a Local Study

    Based on extensive research into the 1914-1918 anti-war movement in Huddersfield, West Yorkshire, this study sets out to examine the proposition that Huddersfield was a 'special place' in the

    2003  •   Public Welfare  
  • 2003

    Experience from Bangladesh with ethical trading initiatives

    There has been increasing concern among consumers in the North about labour standards and conditions of employment in producing/exporting countries in the South. Such concerns have inevitably led to

    2003  •   Ethical Lifestyle  
  • 2000

    Ethical consumerism as a key consideration for future brand strategy development in South Africa

    In the absence of sound business ethics practices in South Africa, consumers perceptions and expectations of businesses ethical behaviour will be vital determinants of market share and sustainable

    2000  •   Consumer Activism  
  • 12/4/2006

    Corporate Reputation: Corporate Ethics and the Partner Network

    This paper seeks to view corporate ethics from a network perspective. The authors examine the extent to which ethics can constitute an organisational resource and whether operating in an ethical

    12/4/2006  •   Corporate Image and PR  
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