In this study, the philanthropic aspect of corporate social responsibility is looked at in relation to other aspects of corporate social responsibility and long-term business performance in
Many companies, especially in the sportswear sector, conduct various researches to ensure the satisfaction of their current consumers, to increase their customer potential and to ensure brand loyalty
A successful brand is one of the most valuable resources a company has. Should the brand become powerful, it is supposed to reflect rational and emotional expectations of consumers, which, however,
With the widespread use of the Internet and social media, innovations have also emerged in the activities carried out in the field of marketing. Along with traditional media, social media channels
This study examines the impact of consumer ethics on the CSR motive attributions and, the subsequent consumer perception of the firms ethicality. Data of 512 adults were collected nationwide using a
