How does the audience shape word of mouth? What audience characteristics influence what and how people communicate? Most research on word-of-mouth has focused on its consequences, or how it
The field of consumer behavior has a lengthy history of examination of the processes and nuances associated with the acquisition, consumption, and dispossession of goods and services. From its very
In many societies, food has become abundant and calorie-rich. A pandemic of obesity has ensued, with high costs to governments, businesses, and consumers. The medical sciences’ remedy to this is
Consumer neuroscience seeks to understand how consumer decisions are shaped by marketing actions. Recent research, guided by formal economic models, has made rapid progress in understanding the
Recent neuroscience research has generated detailed models of brain circuits involved in reward processing, decision-making, and self-control to understand may motivated behaviors, including eating
