Notwithstanding the advancement made in gender equality, women still face challenges in society, principally in terms of power dynamics. Women frequently face discrimination. The purpose of this
This is a case study investigating the growth of fair trade pioneer, Cafédirect. We explore the growth of the company and develop strategic insights on how Cafédirect has attained its prominent
This paper reports on the adaption of a model for consultancy of using graduates working on a contract basis for Bournemouth University (BU) but within a client organisation, and managed by a member
Purpose: The purpose of this paper is to test if the order in which potential customers receive company related information and product related information about a new brand can influence their trust
This study is aimed towards understanding the effect of perceived CSR initiatives (PCSRI) on brand loyalty, and consumer based brand equity (CBBE) in Indian sportswear market. This study was
