The rising conflict between the growing sensitivity towards environmental concerns while living in a material world has interested consumer researchers and policy makers for some time. To date, the
In recent years, consumer animosity has received a lot of attention in international marketing literature (for a review, see Riefler and Diamantopoulos 2007). The construct is conceptually defined as
To introduce the new construct of retail shopper confusion (RSC), the authors demonstrate, in three studies, that: (1) properties of the environment, including variety, novelty, complexity, and
Ethical consumption has long been considered a direct result of positive ethical attitudes and intentions of consumers. Ethical consumers have been classified as those who hold positive attitudes and
Employing qualitative methods, this study attempts to understand how consumers practice mindful consumption. Through applying the concept of the sufficiency economy, the process of mindful
