The aim of this paper is to examine the influence of customer perceptions of corporate social responsibility (CSR) on online brand advocacy (OBA)through the mediating role of brand love. Using
The United Nations Educational, Scientific and Cultural Organization (UNESCO) 2003 Convention for the Safeguarding of the Intangible Cultural Heritage has not only introduced a conceptual and
Social media has created new ways to engage in social interaction. Notwithstanding its positive impact, researchers have warned that excessive social media use undermines personal well-being. Apart
Customer churn is one of the principal issues in the Telecommunications Industry. Clients massively change their specialist co-ops within the limited ability to focus time. Client Churn implies lost
The overall aim of this research is to explore the potential influence of the mechanisms of the social net on consumer trust of companies. The research seeks to investigate the connection between the
