The purchase of recycled-content products poses dilemmas for consumers. Consumers may want to preserve the environment, but simultaneously can be concerned about potential contamination resulting
Consumers routinely need to choose between mass-market (e.g., Häagen-Dazs) and niche brands (e.g., Halo Top), yet little research has examined the factors that influence such choices (Dalgic and
Mass-manufactured foods are ubiquitous in busy daily life. However, consumers still search for food products with handmade feature (Pieniak, Perezcueto, and Verbeke 2009). Market surveys and academic
Consumers’ current socioeconomic status (SES) has been widely acknowledged as an important factor that affects various aspects of their behavior, such as aggression (Greitemeyer and Sagioglou
Creative ideas are prevalent in everyday consumption. The creative professionals always hope that consumers could understand and acknowledge the creativity displayed in their work. But is it always
