The primary consumption of indigenous people across the world is related mostly to the jungle and its produce. The consumption practices that stem from this primary consumption and its relatedness to
The current research examines how using green products (e.g., environmentally friendly headphones) influences the enjoyment of the accompanying consumption experience (e.g., listening to music).
Many companies annually launch uncertain reward campaigns, where consumers are given a chance to win a prize with each purchase. Uncertain reward campaigns offer consumers a probability (e.g., one in
While the discussion on the phenomenon of endowment effect has been on-going, it is surprising that few meta-analyses have examined this phenomenon exclusively. Three previous meta-analyses have
Consumers often find themselves in encounters with service providers that can spark feelings of embarrassment. For example, they may need to speak to a pharmacist or a doctor about an embarrassing
