Traditional models of shopper motivation assume that a consumer arrives at a store with a particular goal in mind and shops according to that goal. As a result, the majority of studies on in-store
Throughout their lives, consumers sample experiential products (e.g., movies, coffee). Obviously, the type and number of experiences that consumers accumulate varies greatly. Some gather a great
Maximizing shoppers’ in-store travel has become an important strategy to trigger unplanned purchasing (Gilbride, Inman, and Stilley 2015; Hui et al. 2013) because longer in-store travel exposes
Brand elements have been shown to impact perceptions of things even unrelated to the brand or product such as the consumer’s environment (Rahinel and Nelson 2016) and group identity (Torelli et al.
Despite the integral role conflict plays in the subjective experience of self-control decisions, most work investigating conflict does not measure it directly. In the present paper, we use
